Friday, September 20, 2024 The Maldives Marketing and Public Relations Corporation , in collaboration with the National Hotel and Guest House Association (NHGAM) and the Maldives Association of Travel Agents and Tour Operators (MATATO), is set to highlight the Maldives’ appeal to the Bangladeshi market during the Asian Tourism Fair (ATF) Dhaka, taking place from September 19th to 21st, 2024. As the principal partner country of ATF 2024, the Maldives delegation comprises 37 representatives from 23 tourism industry partners, focusing on promoting leisure and affordable luxury travel to Asian nations, with special attention to the rapidly growing Bangladeshi market. ATF Dhaka serves as a comprehensive tourism event, offering networking and collaboration opportunities between the private sector, organizations, and development agencies across Asia.
The fair fosters connections between individuals, destinations, and countries. In addition to the core B2B and B2C exhibitions, the event features an array of sideline activities such as showcases of sustainable tourism initiatives, seminars, workshops, and cultural exchanges. Notable highlights include a dedicated community-based tourism mart and a tourism skills convention tailored for industry professionals and marketers.
Adding further excitement, this year’s ATF 2024 coincides with World Tourism Day, making it an even more impactful occasion. The Maldives’ exhibit at ATF 2024 shines a spotlight on the destination’s unparalleled beauty and distinctive offerings, showcasing the vast array of experiences, the vibrant underwater world, and the stunning natural landscapes that have earned the Maldives its title as the World’s Leading Destination. Visitors to the stand can enjoy engaging activities, including sampling authentic local cuisine, while exploring the diverse tourism options, with a special focus on affordable luxury and family-friendly travel experiences.
Deputy Managing Director of (MMPRC/Visit Maldives) Zihuny Rasheed gave an insightful speech about the unique offerings of Maldives and the importance of the Bangladesh market at the inauguration of ATF 2024. He mentioned “As a leading tourism destination, Visit Maldives is committed to promoting itself as a premier travel destination. Together with NHGAM and MATATO, we are working tirelessly to create innovative marketing campaigns and strategic partnerships that showcase the beauty, diversity, and sustainability of our islands.
” Additionally, the MMPRC team gave a valuable presentation about the Maldives’ offerings to the Bangladeshi travel trade. The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Ibrahim Shiuree said, “ATF Dhaka offers an exceptional opportunity for us to engage with the Asian tourism bodies and promote the unique offerings of the Maldives. We are committed to expanding our reach in this promising market, showcasing the Maldives as a top notch destination for travellers seeking unparalleled beauty and world-class hospitality.
” The Maldives’ debut participation in the ATF showcases a strong commitment to expanding its footprint in key Asian markets, including India, Nepal, Bhutan, and the rapidly growing Bangladeshi market. This move underscores the importance of the event in the region. By July 30, 2024, the Maldives had recorded 18,843 tourist arrivals from Bangladesh, ranking the country 14th globally for total arrivals, with a market share of 1.
6%. This year, the influx of Bangladeshi visitors increased by over 38%, reflecting the market’s resilience and potential for even greater expansion in Maldives tourism. Visit Maldives, in collaboration with NHGAM and MATATO, continues to promote the country as a top-tier travel destination through innovative marketing efforts and strategic alliances.
By focusing on sustainability, unique experiences, and unmatched offerings, Visit Maldives is determined to position the country as the ideal getaway for travelers in search of unforgettable vacations—be it for relaxation, adventure, wellness, or romance..
