Sunday, August 18, 2024 The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and Maldivian, the national airline of the Maldives, have entered into a Memorandum of Understanding (MOU) to enhance their collaboration in promoting equitable tourism development. The agreement was officially signed on the morning of August 15, 2024, at the MMPRC Headquarters by Mr. Ibrahim Shiuree, MMPRC’s Chief Executive Officer and Managing Director (CEO and MD), and Mr.
Ibrahim Iyas, Managing Director of Maldivian. This strategic partnership aims to leverage the strengths of both organizations to develop innovative marketing campaigns and initiatives that will attract visitors from around the world. The joint efforts will focus on business-to-consumer marketing, including branded advertisements, promotional activities, and global campaigns.
“Our partnership with Maldivian is an exciting venture to promote the Maldives,” said Ibrahim Shiuree, CEO and MD of MMPRC . “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.
” “We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation,” said Ibrahim Iyas, Managing Director of Maldivian . “This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth.
Our vision extends beyond this agreement. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond. This partnership is a testament to our unwavering commitment to showcasing the unique beauty and warm hospitality of the Maldives to travellers worldwide.
We look forward to working closely with MMPRC to showcase the best of what our nation has to offer to travellers.” The signing of this MOU heralds a bright future for the Maldives tourism industry. As the various elements of this partnership are implemented, further details will be shared, highlighting the Maldives’ commitment to sustainable tourism and the equitable development of promotions, activities, and campaigns across different regions of the country.
.
