Thursday, January 2, 2025 The Malaysian Association of Tour and Travel Agents (MATTA) has announced a strategic collaboration with Universiti Teknologi MARA (UiTM), unveiled during the 7th International Hospitality & Tourism Conference organized by UiTM’s Faculty of Hotel and Tourism Management on December 3, 2024. In a significant development, MATTA and UiTM formalized their partnership through the signing of a Memorandum of Understanding (MoU) at the conference dinner. This pivotal agreement underscores a shared vision to close the gap between academic knowledge and practical industry demands.
The MoU outlines several collaborative objectives: This collaboration is designed to actively exchange expertise and insights, creating a synergy that benefits both education and the tourism sector. MATTA has reaffirmed its commitment to nurturing the next generation of talent in the tourism industry. Recognizing the rapidly evolving landscape, MATTA aims to ensure professionals are equipped with the skills and adaptability required for sustainable growth.
A cornerstone of this initiative is the upcoming MATTA Tourism Talent Expo , set to take place alongside the National MATTA Fair from April 18–20, 2024. This specialized event will serve as a dynamic platform to: The Talent Expo will focus on career development across the travel, hospitality, tourism, and airline sectors, aiming to inspire a future-ready workforce. This collaboration between MATTA and UiTM reflects a shared comm.
