Sunday, September 8, 2024 Malaysia welcomed 58.6 million domestic tourists in the first quarter of this year, reflecting a 19% increase from the 49.26 million recorded during the same period in the previous year.
Domestic tourist spending soared to RM24.1 billion, representing a 25.3% jump from RM19.
21 billion in 2023. Today’s travelers are showing a growing preference for ‘healing’ experiences, prioritizing relaxation and family-oriented activities over luxury offerings. Commenting on the TOK programme, rural tourism provides one-of-a-kind experiences, such as engaging in traditional sports, exploring cultural arts, and discovering local handicrafts, offering tourists unforgettable and unique memories.
Key attractions at the TOK programme include traditional sports like tarik upih and galah panjang, coconut scraping, pottery crafting, weaving kercut mats, and making tengkolok and singgora roofs, along with a range of sales exhibitions..
