MakeMyTrip , in collaboration with Ministry of Tourism, has launched a special campaign on the eve of India’s 78th Independence Day , inviting Indians worldwide to rediscover their roots with 'India: The Homecoming.' As a central piece of the campaign, an online film is being unveiled that captures India’s transformation, brought to life through the words and voice of Gulzar. The core message of the film is, “कितना हुआ है इन दिनों बदलाओ तो देखो, तुम अपने घर में लौट कर आओ तो देखो,” (kitna hua hai inn dino badlav toh dekho, tum apne ghar mein laut kar aao toh dekho).
Highlighting the importance of the campaign, Shri Gajendra Singh Shekhawat , Hon’ble Minister of Tourism & Culture, said, "In our efforts to enable Indian diaspora become Incredible India Ambassadors through the Chalo India initiative, the call to encourage Indian diaspora to rediscover their homeland and experience a transformed India, is paramount. This Independence Day, we call upon Indian diaspora across the globe to take a trip back home, and experience Incredible India in all its richness, not just for themselves - but for everyone whom Incredible India awaits.” Rajesh Magow, Co-founder & Group CEO, MakeMyTrip said, "We are thrilled to launch the 'India: The Homecoming' campaign, aimed at inviting the Indian diaspora to rediscover a transformed India.
By highlighting the progress, beauty, diversity, and rich heritage, we aim to inspire a sense of pride and nostalgia, encouraging the global community to visit and explore the nation. This initiative is about celebrating the unbreakable bond that every Indian, no matter where they are in the world, shares with their homeland.".
