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Business Major international companies launching in South Africa in 2024 Luke Fraser · 13 Aug 2024 Several prominent international brands will start operating in South Africa this year, with four new prominent companies in the lifestyle space setting up shop. Well-known British coffee chain Pret a Manger is coming to South Africa later this year. Private Equity firm, the Millat Group, signed a deal with Pret for the exclusive licence to operate Pret stores in Southern Africa.

Millat said that the deal forms part of a long-term strategy to expand into the sector by offering customers easy access to organic and sustainable food offerings. The first Pret is set to open in Johannesburg, with additional stores coming to other key cities, such as Cape Town, Durban, and Pretoria. The Foschini Group (TFG) will also bring popular UK-based JD Sports to South Africa by late 2024.



The sports fashion retailer sells products from recognised brands, such as Nike, Adidas, and Puma, and its own private labels, including Pink Soda and Supply & Demand. TFG plans to open 40 JD stores in South Africa over the next five years. In the luxury hotel space, hotel chain Hyde is set to open in Johannesburg in September 2024.

The new hotel will be based in Rosebank and will feature 131 guest rooms and a...

Luke Fraser.

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