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Monday, November 25, 2024 Maine’s tourism industry is grappling with a 9% drop in summer visitors this year compared to 2023, prompting industry leaders to carefully monitor trends while planning for sustained growth. Despite the decline, tourism officials remain optimistic, attributing the drop to normalization after pandemic-driven travel surges and ongoing economic pressures. The Maine Office of Tourism reported 7.

8 million visitors this summer, a significant decline from the previous year. Additionally, the number of days tourists spent in Maine fell by 15%, and direct visitor spending remained flat at $5.2 billion.



This marks a notable shift from the robust growth seen during the pandemic when Maine attracted record numbers of travelers. Patrick Woodcock, President and CEO of the Maine State Chamber of Commerce, acknowledged the decline but emphasized the need for perspective. “It was expected that there would be some return to normalization after the pandemic years,” he said.

“However, we need to watch closely to ensure this doesn’t signal a long-term trend.” Inflation and economic concerns have impacted travelers’ spending habits. Local business owners observed changes in consumer behavior, with many opting for budget-conscious trips.

Kenny Cianchette, owner of Erik’s Church in Windham, noted fewer visitors frequenting local restaurants and opting to cook at rental properties instead. Similarly, Canadian tourists cited unfavorable exchange rates as a de.

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