Spiritual events and destinations are no longer limited to people in their 60s. Travel trends and data from 2024 reveal a growing interest among Gen Z in spiritual tourism. Whether it’s visiting sacred places like Badrinath, Kedarnath, Ayodhya, and Banaras, or engaging in spiritual practices such as sadhana and meditation camps, young participants are showing a strong inclination towards this journey of self-discovery.
Faith-based holidays make up 60 percent of India’s domestic tourism, according to a March report (published in 2024) by the real estate consultancy CBRE South Asia Pvt Ltd. With the Maha Kumbh on the horizon (January 13 to February 26), booking sites and organisers are anticipating a significant turnout from Gen Z. Shoba Rudra, Partner & Founder, RARE India, says “Having been to two Kumbh Melas in the last 20 years, I have seen a fair amount of young people there, many who are into Yoga, photography and even some writers.
Since there is a good selection of performances of musical stars this time and also that there is technology at play; there should be an apparent rise in numbers. We must also not discount the spectacle that the congregation of the sadhus from various Akhadas make, that in itself accounts for the numbers that wish to capture visuals for their Instagram.” According to Ashish Vohra, Founder & CEO, Onora Hospitality Pvt.
Ltd., which will be operating two luxury campsites at the Maha Kumbh 2025, “The Maha Kumbh 2025 is captivating the yo.
