Monday, October 7, 2024 SJM Resorts, S.A. (“SJM”) played a prominent role as the lead sponsoring partner at the Trip.
Biz Business Travel Summit 2024 in Seoul on September 30. Themed “Going Digital, Moving Faster – Digital Transformation,” this third edition of the summit welcomed over 100 corporate clients, partners, and industry leaders from across Asia. SJM’s participation emphasizes its commitment to positioning Macau as a top-tier destination for corporate travellers.
The Trip.Biz White Paper revealed that in 2023, there were 77.04 million outbound business trips from mainland China to Hong Kong , Macau , and Taiwan , highlighting these regions as prime destinations for corporate travel due to their proximity.
Porcia Leong , Senior VP of Corporate Brand Development and Marketing at SJM, represented the company at the summit, reinforcing SJM’s dedication to promoting Macau’s unique cultural and tourism offerings. “SJM is dedicated to supporting Macau’s development as a ‘World Centre of Tourism and Leisure’ by curating diverse ‘Tourism+’ products that highlight the city’s unique charm. Through our initiatives like ‘AI Wonderland’ and ‘Martial Art Arena,’ we combine ‘Tourism+ Education’ to enhance the visitor experience and align with the Macau SAR Government’s focus on technology-driven tourism,” said Daisy Ho , Managing Director of SJM.
SJM has been a key player in Macau’s tourism industry for over 60 years, operating the pre.
