2024 has been a landmark year for MAC Cosmetics , marked by collaborations that brought beauty and fashion together in unparalleled ways. As a driving force behind innovative and sustainable practices, MAC partnered with leading designers and iconic events, cementing its role as a pioneer in artistry and inclusivity. The series of partnerships began with the Lagos Canvas event on September 3.
Pioneered by Mo Abudu , the event celebrated Lagos’s dynamic culture through art, music, food, and fashion. MAC provided luminous, skin-focused makeup looks, complementing the models’ natural features and adding a refined touch to the vibrant runway presentation. Later in the month, MAC joined forces with Banke Kuku to unveil her highly anticipated SS25 Oceans Collection.
The collaboration began with a two-day shoot on September 30 at La Campagne Tropicana, captured by renowned photographer Kelechi Amadiobi . It was followed by a virtual press conference with leading publications on October 11 during which Banke Kuku shared her vision for the collection. The pinnacle of this partnership was the Oceans Front Row event on October 18 at the Royal Box in Victoria Island.
MAC’s artistry brought the ocean-inspired designs to life, captivating an exclusive audience that included influential figures like Mo Abudu, Toke Makinwa, and Her Excellency Ambassador Professor Olufolake Abdulrazaq . On October 27, MAC took center stage at two prominent SS25 collections, Emmy Kasbit ’s and Imad Edu.
