LVMH's high profile and highly visible product placement in the Paris Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the International Olympic Committee with their long-term sponsors Paris, (APP - UrduPoint / Pakistan Point News - 27th Jul, 2024) LVMH's high profile and highly visible product placement in the Games opening ceremony surprised marketing experts and raises the possibility it could cause problems for the with their long-term sponsors. The 's largest luxury group has eked everything possible out of a partnership with the which LVMH a reported 150 ($163 ) when it was agreed in 2023. What sets the apart other events is that its stadia are free advertising.
The uniforms worn by the French team at Friday's opening ceremony were designed by LVMH, although due to the heavy rain they were largely covered by ponchos. However, their branding was clearly on display on their trademark trunks and suitcases in one segment of the ceremony. Aside that, at this LVMH made the trunk for the torches, the medal bearers will be dressed in outfits designed by the group and both the medals and their presentation trays are created by them.
The global exposure could not come at a better time for the group after they announced earlier this week their half-year net profit slid 14 percent. Michael Payne, a former head of marketing who was credited with overhauling its brand and finances through sponsorship, says that while LVMH's par.
