This week, Ducati announced that it is aiming to hold an opening event for “Ducati North London” in early 2025. Despite the name, it will be located in Trade City, off Thomas Sawyer Way, Watford, after an existing building there is refurbished and given a new purpose-built service reception to offer its full range of Italian motorcycles. The dealership is being created in partnership with LIND.
“We are looking forward to the opportunity of working with a hugely popular manufacturer with such an inspiring heritage," said the retailer's executive chairman, Russ Dacre. “We’re particularly looking forward to providing an outstanding experience to a new customer base and the team are learning all about the new brand and the impressive product range.” Building work is scheduled from November and once complete the store will also offer the ‘Ducati Approved’ programme for pre-owned bikes and provide specialist servicing.
Ducati UK managing director Fabrizio Cazzoli said: “We are very glad to announce this new opening as well as the new partnership with one of the most successful retailer in the country, LIND Group. “London is a strategic market, both for its positioning and for its sales potential. I’m sure LIND’s retail experience in the area will be instrumental for Ducati’s growth.
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