— The ski season has officially begun and so has the flocking to the mountains to reach wealthy customers during their winter getaways. Quiet luxury stalwart has opened its first pop-up in Kitzbühel, the tony destination nestled in the snow-dotted Austrian Alps, leveraged as an opportunity to spotlight its commitment to the precious fabrics. Shaped as a traditional Mongolian “gher,” a mobile house used by local nomadic people, the pop-up carrying the brand’s holiday collections for men and women is defined by sober decor with a wooden interior dotted with white glittered details, midnight blue walls and flooring.
Replete with an outside deck lined by lit-up Christmas trees and filled with upholstered wooden seats and tables with sheepskin throws and plaids, the space will remain open until mid-March offering Loro Piana clients a selection of après-ski gear, eveningwear and the brand’s ski capsule. Over in Cortina d’Ampezzo on the Italian side of the Dolomites, brands and retailers are eager to capitalize on the latest successful edition of Cortina Fashion Week, the recently wrapped long weekend of events and fashion activations organized by local association “Cortina for Us.” In keeping with its strong ties with luxury brands, local multibrand store Franz Kraler, which boasts several boutiques in the surrounding area including two units on Corso Italia, linked with several marquee names including Ferragamo, Elisabetta Franchi and Napapijri.
The Florentine .
