It’s zero- waist fashion, baby. Luxe houses of design are taking a stab at slenderizing, debuting sleekly chic “Ozempic coats” as this fall’s most fab finery. “It’s a strong, confident look,” Sophie Jordan, the menswear buyer at online luxury retailer Mytheresa, told Bloomberg , which coined the cheeky “Ozempic coat” tag.
“[It’s] an item that is incredibly easy to wear,” she said, “and integrate into your wardrobe.” It’s jazzy slimness without the jabs. As the mania over weight-loss meds rages on, couturiers worldwide are leaning into leaner cuts and silhouettes.
A recent survey revealed that a whopping 15.5 million people — approximately 6% of US adults — have turned to injectables like Ozempic and Wegovy to shed excess poundage. And the fat-zapping craze has prompted designers to churn out “edgier,” more trimming fits that feature adjustable corsets and sheer embellishments.
However, some tastemakers, such as Namila, have taken a much more literal approach to the tautness trend. The provocative clubwear creator premiered an ever-controversial “I heart Ozempic” shirt during Berlin Fashion Week in July. It triggered slings from critics who deemed the top’s messaging “toxic.
” But it seems the rising Ozempic coat movement is less about following fat-loss fads, and more about reviving slightly passé pieces like trenches and peacoats. Bidding a cheery bye-bye to bulky bubble coats and oversized overdresses, voguish visionaries such as Yohji Yamamoto — as well as Maximilian Davis, the creative director behind Ferragamo, Sabato De Sarno for Gucci, and Jil Sanders designers Luke and Lucie Meier — are rolling out skinny styles for this year’s fall/winter collections. And wannabe-svelte fashionistas are eating it up.
Online inquiries for “long lean coats” have reportedly increased by 16% in recent months, per Lyst, a global fashion search engine. Gen Z glamor gals have even likened the frenzy to the popular “old-money aesthetic” — also known as the “stealth wealth” look. It’s a viral nod to high-end, yet low-flash wardrobe classics.
“The ‘Inspector Gadget’ coat of my dreams,” gushed the NYC-based brunette behind fashion influencer TikTok, @AllTheFinery , while modeling a “gorgeous” pleated trench coat by Sandro Paris. Jasmine Howell, a clotheshorse content creator from Australia, also recently turned heads in a long, fitted winter white coat for digital audiences, calling the waist-cinching coverall “the epitome of understated elegance.” And her fellow diva from down-under, Katherine Londono, a stylist, separately sported a figure-flaunting trench from Pfeiffer.
She stamped her posh post with hashtags like “#CoatSeason” and “#OldMoneyOutfit.”.
