In the heart of Victoria Island, Lagos, where fashion met innovation, Lush Hair redefined the narrative of African beauty with a powerful message of inclusion. At the recently concluded Lagos Fashion Week 2024, the brand demonstrated that their mission extends far beyond hair care products. The strong statement they made by collaborating with indigenous Nigerian designers showed thay it’s about fostering a revolution in how African women of all backgrounds perceive and embrace their unique beauty.
The five-day event, themed COMMUNE, became a landmark moment in Lagos Fashion Week’s history, as Lush Hair Nigeria showcased one of the most diverse model lineups ever seen on a Nigerian runway. The brand’s presentation featured an inspiring array of models that truly represented the rich tapestry of African beauty. From plus-size models, who commanded the runway with confidence, to an amputee model, who challenged traditional beauty standards, and Models of various skin tones, who graced the catwalk, painting a comprehensive picture of African beauty that resonated deeply with the audience.
“Our roots run deep in the fashion industry,” reflects Omoruyi Bello-osagie, Brand Manager at Lush Hair. “We’re not merely creating products; we’re crafting confidence, empowering women of all backgrounds to embrace their authentic selves.” This philosophy materialized not only in the brand’s strategic decision to launch their innovative Hair Treatment line during the event b.
