Luke Littler, 17, embraces mother Lisa as he becomes youngest-ever darts world champ - and branding experts reveal the one pitfall he must avoid if he wants to turn his fame into mega millions Teenage darts sensation breaks records just one year after finishing runner-up He defeated World No 3 Michael van Gerwen in a comfortable 7-3 face-off READ MORE: Re-live the match moment by moment with our PDC final RECAP By JON BRADY Published: 09:31, 4 January 2025 | Updated: 09:50, 4 January 2025 e-mail View comments She's been with him from the very start - and Luke Littler made sure his mother Lisa knew he was grateful for all her support as he stepped up to the oche last night. The 17-year-old gave his mother, 40, an enormous hug as he made his way onto the stage at the Alexandra Palace last night before his storming 7-3 victory over World No. 3 Michael van Gerwen .
Littler might have been favourite to win after coming within inches of victory last year against Luke Humphries, but the tension was etched on Ms Littler's face as her son was cheered on by thousands including Sir Chris Hoy , who presented the trophy. In the end, the teenager cruised comfortably to a win and made history as the youngest PDC World Champion ever - and can now expect an even larger avalanche of commercial deals and sponsorship opportunities to tumble his way. But branding experts say he'll need to find a balance between reaping the rewards of his fame and keeping at the top of his game - particularly give.
