It’s been a path of discerningly dapper proportions for Italian designer , who now celebrates ten years since he first launched his namesake label. At first an online-only direct-to-consumer offering, Faloni has since opened ten stores in seven countries; had the royal seal of approval from not one, but two princes; and has a Hollywood takeover in his midst, having had some sizzling sightings on the red carpet on the backs of the world’s best dressed gents in recent months. Raised in , Faloni was accustomed to a certain level of fine Italian craftsmanship.
‘I always knew where to buy clothes. Like in any small town [in Italy], you always buy products from the same artisans your whole life, and you know where to find a good quality for a good price,’ Faloni shares. ‘I went to [originally] to study for my masters, and in the next ten years, I never really thought about it, but I always shopped on my trips back to Turin.
Finding that quality that I was used to, and for that same price point, was a lot more difficult in London.’ Initially embarking on a career in business consultancy, Faloni found himself intrigued by burgeoning online retail models that were amassing great successes while he was working in in 2012. ‘I immediately thought this is a great new idea, those early brands using the internet and e-commerce were skipping the retailers and going straight to the consumer.
I thought, “I should apply this to [my own brand] to make sure the quality I’m used .
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