Dry January is a health initiative many choose to participate in after saturating their system with higher-than-usual amounts of alcohol during the holiday season. It is a way to cleanse the body by abstaining from alcohol consumption during the entire first month of the year. However, many former alcohol consumers seem to have willingly extended this initiative past the first month of the year, turning a temporary lifestyle change into a permanent routine.
Don't miss the move: Subscribe to TheStreet's free daily newsletter Over the past few years, the growing sober-curious community's demand for non-alcoholic beverages has increased more than ever, leading various restaurants and bars to add zero-proof cocktails and drink alternatives to their menus. According to a study by the Food Institute , approximately 67% of people surveyed want to reduce their alcohol consumption due to health-related factors, while 41% said they have reduced their alcohol consumption because they seek a lifestyle change. However, the complete removal of all alcoholic beverages can be a drastic change for some, which is why many have devised alternative ways to feed their urges.
According to statistics by Sociallyin , 52% of people are feeding their alcohol cutbacks by opting for non-alcoholic alternatives. The U.S.
is a very profitable market for the non-alcoholic beverage industry, ranking among the top countries worldwide. As of 2023, the non-alcoholic beverage market in the U.S.
is worth over $1..
