Tuesday, July 16, 2024 Los Angeles , the world’s sports and entertainment capital, offers something exciting to do every day of the year. From now until January 31, 2025, Los Angeles Tourism invites both locals and visitors to enjoy special offers from participating hotels, turning any event into an affordable staycation. The ‘Now Playing’ hotel promotion includes deals from over 30 premier properties across the city, making it easier than ever to experience the best of LA.
Visitors can enjoy a variety of hotel offers such as 19 free breakfast deals, nearly 30 free parking offers, and a third night free at select hotels. These offers span across the region, including Downtown Los Angeles, Hollywood, the Westside, and the Valley. Don’t miss this opportunity to make the most of your time in the City of Angels.
“Now is an exciting time in the City of Angels. LA has never been more ready to showcase its world-class entertainment, leading sports teams, cutting-edge arts & culture openings, and richly diverse cuisine from some of the world’s most talented chefs. We are thrilled to work with our local hotel community to introduce the latest iteration of LA Tourism’s ‘Now Playing’ campaign with the addition of these special, value-added offers, and we invite Angelenos and visitors to make the most of whatever event they’re attending by enjoying a vacation for the night or longer,” said Adam Burke, President & CEO, Los Angeles Tourism.
According to projections from Tourism Economics, approximately 67% of domestic overnight visitors chose to drive to Los Angeles for their vacation in 2023. This includes both short-haul and long-haul travelers who opted for a road trip. Additionally, data from Longwoods International reveals that 63% of these visitors engaged in an entertainment activity, while 35% participated in a sporting event during their stay in LA.
This surge in visitor activity comes as Los Angeles continues to host a variety of exciting events, openings, and programs throughout the year. Upcoming highlights include: For a comprehensive list of upcoming events and to plan your visit, check out the full lineup on the LA Tourism website. “Visitation to Los Angeles is the highest we’ve seen since 2019 and the city is alive with unmissable events and shows,” said Bill Karz, Senior Vice President, Brand & Digital Marketing, Los Angeles Tourism.
“With LA set to host hundreds of sporting events, concerts, and festivals this year and beyond, now is the time to welcome people to Los Angeles. Working with our hotel partners is the perfect way to ensure we help locals and visitors find value and create memories.” Following its annual year-end announcement, LA Tourism revealed that Los Angeles welcomed 49.
1 million visitors in 2023, achieving a remarkable 97 percent recovery of 2019’s record-setting performance. This total included 43.3 million domestic visitors, fully recovering to 2019 levels, and 5.
8 million international visitors, nearly 79 percent of the 2019 figures. Tourism to Los Angeles generated $40.4 billion in total business sales and supported over 530,000 tourism-related jobs for Angelenos.
In light of this success, LA Tourism is expanding the ‘Now Playing’ campaign, coinciding with the rollout of its biannual Dine LA Restaurant Week. The summer program, running from July 12-26, 2024, features over 420 LA establishments, including 50 Michelin-recognized restaurants and nearly 50 hotel-based eateries. This 15-day dining event promotes the city’s vibrant culinary scene with flexible price points for all diners, ranging from $15 to $65 and above for lunch and dinner offerings.
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