Leveraging the power of technology to give new experiences to its customers, Five Beauty dropped its latest innovation, the Augmented Reality Colour Match experience. This virtual try-on technology is poised to transform how customers discover and embrace the brand’s signature Hybrid Colour Stick collection. Designed in the world's beauty capital—London, the AR Colour Match experience allows customers to try shades from the Hybrid Colour Stick collection virtually.
This tech-enabled approach eliminates the need for traditional in-store swatching or sampling, enabling customers to explore and find personalized product recommendations in their own space. A post shared by Five Beauty (@fivebeauty.co) "This groundbreaking technology not only enhances the accessibility of Five Beauty's products but also underscores our commitment to reimagining and creating dynamic hybrid beauty experiences,” Isabel Regino, co-founder of Five Beauty, said in a press statement.
The AR Colour Match experience offers a variety of features to enhance user interaction and engagement. Users can see products across eyes, lips, and cheeks with high-quality AR visualizations or overlays, create and compare looks side-by-side before and after functionality, and learn specific areas of makeup application through educational content and tutorials. Users can experience the AR Colour Match exclusively on Five Beauty’s official website.
.
