The Museum of London has received harsh criticism from the public after revealing its new brand name and logo, with someone calling it an embarrassment. Ahead of reopening in 2026, the Museum of London has undergone a rebrand, with a new name and logo – which is bird poo. No, that’s not an unusual insult; the new logo for the museum revealed on July 24, is a rendering of a pigeon and its excrement.
Founded in 1976, the Museum of London at London Wall closed in December, 2022, and will reopen in Smithfield in 2026 with a new name and branding. The name change isn’t dramatic as it will return to its original name: London Museum. The logo, however, has received a strong response from the public and accusations of copying.
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