DUBAI: After walking the runway for the world’s leading luxury brands, French Algerian model Loli Bahia has unveiled her campaign with Italian label Gucci. Bahia stars in the campaign for Gucci’s creative director Sabato De Sarno’s Fall Winter 2024 collection. The rising French Algerian star is featured in the campaign alongside models Alaato Jazyper Michael and Jiahui Zhang.
“Softly lit spaces create an authentic atmosphere in which to present a conversation between personalities and clothes. Loli, Alaato and Jiahui — each of them brings something of herself to the looks, enhancing De Sarno’s vision in continuous dialogue with real life, in search of freedom of interpretation, beyond all constraints,” the brand posted on Instagram alongside images from the campaign. “Grazie amore,” Bahia wrote on her account, which translates to thank you, my love, garnering a simple “best” in the comments section from none other than supermodel Bella Hadid.
“Thank you to @sabatods and the entire team @gucci for adding me in this breathtaking campaign. An absolute pleasure being in these beautiful pieces and campaign,” Michael wrote. For her part, Bahia cemented her relationship with luxury brand Louis Vuitton in February — just one example of the model’s many high-end campaigns.
Louis Vuitton unveiled its campaign for the Spring/Summer 2024 collection, featuring the burgeoning 21-year-old star. In the promotional clip, Bahia showcased the brand’s pieces accessorizing with a vibrant orange Dauphine bag crafted from supple leather. It was not Bahia’s first collaboration with the brand.
In March 2023, she walked the Louis Vuitton show during Paris Fashion Week. Bahia is one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows. She has walked for a host of prestigious labels, including Chanel, Tory Burch, Givenchy, Lanvin, Schiaparelli and Valentino.
Bahia also fronted campaigns for Saint Laurent, Tod’s, Isabel Marant, Courreges and Max Mara in addition to starring on the cover of Vogue Italia..
