Tuesday, August 27, 2024 Travelers should take note of Liverpool City Region’s remarkable achievement in the tourism sector, as recent figures reveal that tourism now generates over £6 billion for the local economy. This milestone is not just a testament to the region’s recovery from the pandemic but also signals its growing appeal as a premier destination, both within the UK and internationally. The impact of this growth on the travel industry is significant, offering insights into trends that could influence travel decisions and industry strategies in the coming years.
Tourism Growth and Economic Impact Independent research commissioned by the Liverpool City Region Local Visitor Enterprise Partnership (LVEP) for 2023 shows a 21% increase in the region’s tourism value from 2022, bringing the total to £6.25 billion. This growth is driven by a substantial rise in visitor numbers, with more than 60 million people visiting the region in 2023, an increase of 4.
4 million from the previous year. Among these visitors, over 6 million stayed at least one night, marking the highest number of staying visitors since 2017. The spend by these staying visitors also saw a notable 17% increase, reaching £2.
4 billion. For travelers, these figures indicate a vibrant and appealing destination that has successfully attracted a diverse range of visitors. Whether drawn by cultural landmarks, world-class events, or the region’s rich history, tourists are finding more reasons than ever to visit Liverpool City Region.
The economic benefits are clear, as the influx of visitors contributes significantly to the local economy, supporting businesses, creating jobs, and driving further investment in the tourism infrastructure. Several high-profile events have played a pivotal role in boosting Liverpool’s tourism numbers. In 2023, the Eurovision Song Contest, held in Liverpool, placed the city on a global stage, attracting visitors from across the world.
Similarly, events like The Open Golf Championship in Wirral, the Southport Airshow, the Grand National, and the Liverpool Biennial have continued to draw large crowds, enhancing the region’s reputation as a leading events destination. Liverpool’s tourism boom has broader implications for the global travel industry. The region’s success in attracting tourists highlights the importance of strategic event hosting, effective marketing, and investment in tourism infrastructure.
For industry professionals, Liverpool City Region serves as a case study in how to leverage cultural and sporting events to drive tourism growth and economic development. Looking ahead, the Liverpool City Region is poised for continued growth in its tourism sector. The formation of the Liverpool City Region Local Visitor Enterprise Partnership (LCR LVEP), chaired by Tony Hall CBE, marks a significant step in positioning the region as one of Europe’s major events capitals.
This new partnership will play a key role in shaping the region’s tourism strategy, with a five-year destination management plan set to launch in March 2025. Liverpool City Region’s tourism sector has not only rebounded from the challenges of the pandemic but has also set new benchmarks for growth and success. For travelers, this means more opportunities to explore a dynamic and culturally rich destination.
The global travel industry can learn valuable lessons from Liverpool’s approach to tourism, particularly in leveraging events and strategic partnerships to drive economic impact. As Liverpool continues to evolve as a premier destination, it is likely to remain a key player in the global tourism landscape..
