Lidl's £50 croissant bag appears on eBay for £2,000 as fans cash in on hype for the sold-out accessory The bag has become hot property among fashionistas READ MORE: Lidl launches French-themed range to celebrate part two of Netflix's Emily in Paris By Jessica Taylor For Mailonline Published: 05:43 EDT, 17 September 2024 | Updated: 05:48 EDT, 17 September 2024 e-mail 13 View comments Lidl 's controversial croissant bag dedicated to the supermarket chain's bakery is being resold for up to £2,000 on eBay . The Lidl x Nikolas Bentel accessory, which was modelled by Jordan Stephens of Rizzle Kicks and released to coincide with London Fashion Week, has been listed for up to 40 times its original price on resale sites after it initially went on sale this weekend. Patisserie Lidl, which is an homage to the budget supermarket chain's famed and beloved bakery, sold out within hours after it went on sale for £50 at Lidl's pop-up store in Dean Street, Soho, London last Friday and Saturday.
Shoppers also had the chance to get their hands on the real deal - a Lidl croissant, for 59p at the pop-up. All proceeds from the bag were donated to the NSPCC. However, it seems some people who were lucky enough to get their hands on a croissant bag have cashed in on the opportunity, as listings have appeared on eBay selling the accessory for hugely inflated prices of up to £1,999.
It's unclear if these proceeds will also be donated to charity. Lidl's now infamous croissant bag, designed in collaboration with Nikolas Bentel, is being sold on second hand sites including eBay for enormously inflated prices after it sold out within hours at the supermarket's pop-up store The Patisserie Lidl bag is designed in homage to the supermarket's famed and beloved bakery section Other listings on the second-hand site are flogging the bag for prices between £200-£495 as customers look to make a profit. The Patisserie Lidl bag, which is designed by Nikolas Bentel, pays tribute to the supermarket's most popular pastry.
Grocery Gazette reports the European food store sells approximately 122 plain croissants every minute. The leather bag is designed in the image of a pastry bag with a clear window, through which you can see the 'croissant' - which, in itself, is a little purse. It has now sold out twice, after first being launched on the Nikolas Bentel website earlier this month and being bought out within minutes.
Bentel, who believes 'design should take the mundane and make it memorable', is known for his collection of 'Pasta Bags' – which imitate boxes of spaghetti, penne and farfalle. However, for fans of the bag who missed out on the bag at its original price and who also don't want to fork out thousands for the garment, hope is not lost. Since the bag sold out at the Soho store last weekend, it has appeared on eBay as people who were lucky enough to get their hands on it People are taking the opportunity to cash in on the popularity of the bag after it sold out twice, selling it for inflated prices Fashion rental platform By Rotation is offering fashionistas the opportunity to rent the bag for £5 a day.
As with the original retail price, all proceeds from rentals will go to the NSPCC. The bag will be available to rent on the platform until Monday, October 14. It comes after Lidl treated Emily in Paris fans to a taste of Parisian glamour with a new exclusive merchandise collection .
The retailer's Parisian-themed line comes just in time to coincide with the final five episodes of the season, following the show's dramatic mid-season return on August 15. Fans have been on the edge of their seats after Emily Cooper, the series' fashion-forward protagonist, made the decision to end her love triangle by choosing Gabriel over Alfie, sparking heated debates among the show's 19.9 million viewers.
Now, as viewers eagerly await the conclusion of the season, set to release on Netflix on September 12, Lidl's latest offering adds a touch of 'joie de vivre' to the anticipation. Created by Italian-American artist and designer Nikolas Bentel, the bag pays homage to Lidl's popular bakery item It's garnered support from Jordan Stephens (pictured) of Rizzle Kicks, which recently revealed its reunion The collection, which is available for a limited time, features an array of products designed to transport shoppers to the heart of Paris. From culinary delights to stylish apparel, there's something for every fan of the show.
Shoppers can sink their teeth into authentic Parisian treats such as delicate Macarons, luxurious Chocolate Truffles infused with Marc de Champagne and Blackcurrant Spirit, and Mini Éclairs filled with Vanilla Flavoured Cream. For those looking to quench their thirst, customers can try Lidl's Emily in Paris Shandy with Grenadine and refreshing Sparkling Lemonade. In a nod to the fashion-centric world of Emily in Paris, the collection also includes wearable merchandise that promises to elevate any wardrobe.
Whether it's a chic Emily in Paris Ladies' T-Shirt or cosy Emily in Paris Slippers, fans can channel their inner Emily with these stylish additions. Adding to the excitement, Lidl is offering several lucky shoppers the chance to win an unforgettable Parisian getaway. The winners of the Emily in Paris Experience will enjoy a four-night stay in a boutique hotel in Paris, complete with a candlelit dinner on the Seine, a French bakery course, a French lesson, and a tour of filming locations from the show.
To enter the competition, fans can head to the @lidlgb Instagram account and follow the instructions on the pinned post . Entries close on September 11, so hopeful participants will need to act fast. The store (pictured) sold the leather bag in the UK's capital on a first-come-first-served basis In addition to selling the £50 leather bag, Patisserie Lidl in London also offered customers croissants for 59p Lidl's Parisian collection arrives at the perfect moment, allowing fans to savour the flavours and fashion of Emily in Paris as they countdown to the season's thrilling conclusion.
Meanwhile, Emily in Paris fans have been left 'embarrassed' after flitting around the French capital in colourful ensembles and berets inspired by Lily Collins' wardrobe in the hit show. Season four of the popular Netflix series lands tomorrow, following Chicago-born marketing guru, Emily Cooper, who's juggling her demanding job with a complicated romantic life in the 'City of Love'. Over the past three seasons, Emily's outfits have well and truly taken centre stage, as she strolls around in preppy contrasting prints and neon colours with a baguette under her arm.
But her most offensive accessory is a beret. Hoards of tourists arrive in Paris thinking they're dressed to impress like Emily, but end up regretting their decision to don the hat when they realise that no actual Parisians wear them. Lidl Share or comment on this article: Lidl's £50 croissant bag appears on eBay for £2,000 as fans cash in on hype for the sold-out accessory e-mail Add comment.
