Lewis Hamilton is officially entering the luxury fashion arena. The seven-time world champion, who inked a brand ambassadorship deal with Dior earlier this year, has appeared in his first campaign for the French fashion house. The campaign for Dior’s new lifestyle capsule collection — designed by Kim Jones in collaboration with Lewis Hamilton — offers the first glimpse into his high-fashion era as he gears up for the move to the famed Italian outfit.
Rather than taking inspiration from the pit lane, photographer Rafael Pavarotti’s images showcase another one of Hamilton’s high-octane passions. “I started snowboarding when I was 23 — quite late, really — but I go every year without fail,” Hamilton told WWD over the weekend, noting that he also enjoys skydiving and surfing. The ski-inspired capsule was made from 80% sustainable materials, including no animal leathers at Hamilton’s request.
“We want to make sure it has impact,” he said. Shot on the background of a bright blue mountain range, the collection features wide-leg trousers, knit sweaters and oversized jackets - a silhouette that isn’t unfamiliar to Hamilton whose bold sartorial choices have turned the F1 paddock entrance into a catwalk. Most recently, he's turned heads while sporting head-to-toe Dior ensembles in Austria, Hungary and Baku.
The driver also bonded with Jones, who grew up in Africa, over their shared love of the continent, with several pieces incorporating African-inspired motifs.
