If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. With a lengthy and absurdly impressive , is no stranger to telling a killer story. And while Emmy-nominated television series and luxury bedding may seem to be at the opposite ends of the spectrum, Eisenberg would disagree.
It began in the early days of the COVID-19 pandemic when the writer and producer was faced with the universally hated task of making the bed. “So I did it ..
. and I just couldn’t understand how this was the accepted thing that people [do],” he tells of the traditional process of stuffing the duvet into its cover. “Everyone complains about it .
.. and I started thinking, ‘Well, what if there’s a different way?'” Turns out there is.
Enter: . What began as Eisenberg’s quarantine idea has turned into a full-fledged bedding brand with patented technology. He created a three-sided hidden-zipper duvet cover, otherwise known as , to completely revolutionize the way we make our beds.
“The simplest way that I describe it is, when you have a sandwich, you don’t have two pieces of bread and then start cramming turkey and lettuce in ...
You put down the turkey and you know that it’s fully on top of the bread, then you put down the lettuce, then you put down the tomato and then you put the other piece of bread on top and everything is where it should be.” When Eisenberg first began surfacing the id.