Leigh Leopards have secured a new major principal partner, and true to form, done so in eye-catching fashion. The Super League club have earned a reputation for their extravagant nature since rebranding, and that has continued after announcing their latest major commercial deal. Leigh's new front-of-shirt sponsors are Jet2, the UK's third-largest airline, who fly out of all major airports across the country.
The two brands announced the new deal on Friday, with the company's logo front and centre of Leigh's newest leopard print jersey. The announcement also came with a video in which a number of Leigh's stars, most notably Josh Charnley, who proved he might have a future as a flight attendant following life on the field. In the clip, Charnley pushes a trolley down the aisle before offering tea or coffee to Isaac Liu and mascot, Leeto the Lion.
Robbie Mulhern and David Armstrong were also involved as they posed for pictures with Jet 2 representatives. The video garnered plenty of attention on social media, with Leigh once again proving successful in their efforts to gain exposure beyond traditional rugby league circles. On the new partnership, owner Derek Beaumont said: “This is a landmark sponsorship, not only for the club but the sport of Rugby League, to be able to attract a brand of the significance of Jet2 that is not widely known in the sports sponsorship environment.
It is a great fit for our family values and the fun friendly feel we create in the Leopards' Den. "We .
