A focus on its reward package recently saw Seasalt take the award for ‘Best Reward and Recognition Initiative,’ along with shortlisting in a further two categories, in this year’s international People Management Awards run by the Chartered Institute for Personnel and Development (CIPD). Now employing more than 1,300 people the business has been externally recognised for putting employees at its heart, including at its 76 stores and head office locations. The brand has also been shortlisted in the ‘Best Place to Work’ award category of fashion trade bible Drapers and shortlisted in the ‘Most Impactful EDI Programme or Initiative’ category for the 'Empowering Women' section of its Equality, Diversity, and Inclusion strategy as part of the forthcoming Inclusion in Awards.
Seasalt described this recognition as a ‘testament’ to its progressive approach to demonstrating how much ‘people behind the business are valued.’ The CIPD Awards judges drew particular attention to Seasalt’s refreshed and bolstered benefits package, which includes being a Real Living Wage employer, enhancing holiday, sick and parental leave entitlement, increasing pension contributions and introducing a staff welfare fund for emergency support. The investment in the changes was in part a response to extensive employee survey feedback and a sympathetic reaction to the impact of the pandemic, followed by the subsequent cost of living crisis.
Chief People Officer at Seasalt, John Govier, s.
