Saturday, October 5, 2024 For the second consecutive year, the LATAM Pass frequent flyer program was recognized at the Frequent Traveler Awards (FTA) as the “Airline Loyalty Program of the Year in the Americas” among 300 loyalty programs. For the first time, it was also recognized for “Best Earning and Redemption Ability”. The FTA’s are the only awards focused on travel loyalty across the Americas, Europe, the Middle East and Africa, and the Asia Pacific, where frequent airline passengers themselves cast the votes.
In its 2024 edition, more than three million customers from 186 countries voted. “These recognitions demonstrate the value that program members see and motivate us to continue improving and expanding benefits to more people, providing them with the best flight experience and new alternatives to redeem their miles, so that members can interact with the LATAM Pass ecosystem on a daily basis” says Cristián Ortiz, CEO of LATAM Pass. A long-standing program For over 43 years, LATAM Pass has recognized the loyalty of its passengers, continually making various improvements.
For example, since 2023 LATAM Pass has introduced additional benefits, such as the ability to combine miles and money when redeeming airline tickets, allowing millions of members to access ticket redemptions more quickly. Additionally, the preferred contact center coverage has been expanded to all members with Elite status: Gold, Gold Plus, Platinum, Black, and Black Signature, among ot.
