1 2 Pune: Citizens are ordering puja and décor essentials via quick commerce apps with the festive season just around the corner. From Laddu Gopal idols to bhog thalis, agarbattis and more — quick commerce apps have created festival-specific stores to make it easier for users to order puja essentials . Simi Khanna, a resident of Baner, ordered rakhis via quick commerce and plans to order mithai and puja items online.
“I had forgotten to buy rakhis on the day of Rakshabandhan and ordered it an hour before I went to my brother’s house,” said Khanna. Quick commerce platform Swiggy Instamart has seen an increasing number of citizens order festive needs online. “We have been delivering everything — from eco-friendly Ganesh idols and gold and silver coins, to gulaal and Indian sweets to meet the demand.
During Rakshabandhan, we saw our highest-ever orders on the platform, with rakhis being sold 7x more than last year. Perfumes saw a remarkable growth of 646%, since these are a popular gift choice,” said a Swiggy Instamart spokesperson. For Janmashtami-specific items, Swiggy Instamart observed a 7x increase compared to last year.
This year, most quick commerce platforms are witnessing a 4x to 5x surge in orders of items like sweets and fasting essentials. “We’re thrilled to see tremendous growth in newer markets like Lucknow, Jaipur and Nashik — proving that our promise to deliver festive needs in just 10 minutes resonates beyond Tier I cities,” said Devendra Meel, chief business officer, Zepto. While IT professional Dinesh Chavan used quick commerce platforms to buy gifts for his sisters for Rakshabandhan, NIBM resident Neelima Gawda plans to order mithai boxes for Ganesh festival.
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