Lamborghini has teamed up with Animoca Brands for its Web3 debut. As part of the partnership, supercars from the luxury Italian automaker will be launched by the Hong Kong-based game software firm into metaverse gaming ecosystems. The move from Lamborghini is aimed at getting customers acclimatised to the future of immersive marketing and brand engagement strategies that resonate with a newer generation of customers.
This is Lamborghini's first interoperable blockchain-based implementation of its iconic vehicles in gaming. The automaker said it is working on an NFT-friendly immersive platform named ‘Fast ForWorld'. This platform, designed by Gravitaslabs, is being projected as Lamborghini's hub for digital engagement and Web3 initiatives that will let fans play with virtual versions of the company's supercars.
Players can collect non-fungible tokens (NFTs) related to the car brand while earning engagement rewards. “Fast ForWorld will work with Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture created by Animoca Brands , to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles,” an official post from Animoca said. Car and gaming enthusiasts will soon be able to purchase, sell, and drive Lamborghini cars within a range of games on Motorverse.
The Fast ForWorld website shows that REVV Racing and Torque Drift 2 are two games where these virtual cars will be made available with interoper.
