Leave it to Kylie Jenner to make magic out of her first Paris Fashion Week runway appearance. The reality star and entrepreneur’s closure of Coperni’s at Disneyland Paris generated nearly $17 million in for the brand, according to a Launchmetrics report released Thursday. The theme park’s debut fashion show was inspired by classic characters, namely princesses and villains, combining ’s penchant for technology with fantasy.
Jenner made her way down the runway, set in front of the Sleeping Beauty Castle, in a black ballgown and embellished opera-length gloves, evoking fairy-tale royalty. Per WWD’s Joelle Diderich, cofounders Sébastien Meyer and Arnaud Vaillant’s latest collection “played up the fantasy elements..
.but kept it grounded in reality with looks that channeled their brand of ‘It’ girl style.” Coperni’s viral presentation generated $16.
8 million in MIV, outperforming more than 91 percent of brands at this season. A total of 58 percent of the show’s coverage mentioned Jenner. MIV is a proprietary metric that assigns a monetary value to marketing strategies across print, online and social media channels.
Coperni also collaborated with Disney on branded apparel, a feat that was almost two years in the making. This includes a special edition of their Swipe handbag featuring Mickey Mouse ears, which is now retailing online for $820. “It’s probably the biggest project of our life,” Vaillant told WWD of the Coperni x Disney collection.
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