NewJeans members (clockwise from top left) Hanni, Minji, Hyein, Danielle and Haerin in a new advertisement for Indomie. After fronting campaigns for luxury fashion houses such as Burberry, Chanel, Gucci, Louis Vuitton and Dior, the members of NewJeans are taking on yet another brand venture – for the beloved Indonesian instant noodle brand Indomie. Indomie announced the popular K-pop quintet – comprising Minji, Hanni, Haerin, Hyein and Danielle – as its global brand ambassador on Oct 31 via Instagram.
On the same day, Indomie put on YouTube an advertisement led by the members. The post has already earned more than one million views. In the Instagram announcement, Haerin said: “The taste of Indomie is like a burst of happiness (with) every bite.
” The NewJeans partnership with Indomie comes as the brand introduces new Korean-inspired flavours. Its Indomie Korean series includes a spicy ramyeon flavour and another that uses creamy and savoury rose sauce, which is often paired with Korean rice cakes. According to media news site Marketing Interactive, Mr Axton Salim, director of Indofood, the food giant behind Indomie, said in a statement that the appointment is a major step for Indomie to expand into a global market and connect with younger consumers.
He added: “We are delighted to have NewJeans as the global brand ambassador for Indomie. We are excited to be the first South-east Asian brand to collaborate with them. “NewJeans’ music and personality, which resona.
