"Homepage masters," also known as “Homma” among K-pop fans, are superfans who, armed with professional cameras with sophisticated lenses, take high-quality pictures of their favorite artists. These superfans follow their artist’s official schedules such as fan meetings, concerts, end-of-the-year awards ceremonies and world tours. They use the pictures taken at these events to create content of their favorite artists, which gets redistributed by other fans to different social media platforms such as TikTok, Instagram and Twitter.
Talented homepage masters have millions of subscribers and followers on their social media accounts: Haewon of Nmixx’s homepage master boasts 5.4 million followers on Instagram and 55.2 million subscribers on YouTube.
At offline events, homepage masters take thousands of pictures, edit them for more than an hour, and upload only the best few. Homma not only produce online content, they also make and sell merchandise. “I make merchandise such as banners, stickers, photo cards and brochures of my favorite artist every season.
Near the end of a year, I make ‘season's greeting,’ which is the next year’s calendar with the artist’s photos and schedule on it,” said a K-pop boy artist homepage master who has been doing this work for around three years. Homepage masters use profit generated by selling merchandise to support their favorite artist. “We show our support for our artists by gifting them with clothes, shoes, massage chairs and .
