&Daughter is fashion insider’s best kept knitwear secret, launched in 2013 and crafted by hand by five makers in Scotland and Ireland. Now, founder Buffy Reid is expanding the offering to menswear. “We have taken our signature silhouettes and reworked them for masculine proportions,” she says.
Think bright grandad cardigans, slouchy crewnecks, pale pink knit rugby shirts, substantial military green roll necks and charming lambswool waistcoats . “A good jumper is as essential as a white t-shirt,” Reid continues. “We see knitwear as the foundation of modern dressing and our customer shops and wears knitwear in the same way.
They consider a sweater, cardigan or polo shirt to be the cornerstone of an outfit, that piece that brings everything else together.” As for her foray into male wardrobes, she explains: “I thought of those men who just wear knits brilliantly — from Derek Jarman in a navy crew at Dungeness to James Baldwin walking the streets of Paris in a colourful sweater, or Jarvis Cocker in a skinny V-neck in the nineties.” The ten-piece collection, available now, is “foundational” — but Reid’s top pick is the Rosh Crewneck (£350, and-daughter.
com ). “A crewneck was the first piece we designed when we started the brand ten years ago and for me it's still the desert island knit piece, if I had to wear one jumper for the rest of time.” As for why the fashion set have swooned for them — yes, the products are simple, sophisticated and sleek.
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