Beats by Dr Dre, on Thursday, announced a new partnership with Kim Kardashian to launch the latest "Beats x Kim" special edition, featuring the iconic Beats Studio Pro headphones and the newly redesigned Beats Pill speaker. The exclusive collection is now available in India and will be sold through Apple.com/in, Apple stores, and select authorised retailers.
The collection is inspired by Kardashian's minimalist aesthetic and offers the Beats Studio Pro in three new, neutral tones: Moon (light), Dune (medium), and Earth (deep). Meanwhile, the Beats Pill will be available in Light Gray and Dark Gray options. Kardashian first teamed up with Beats in 2022 for a special-edition Beats Fit Pro, which quickly became a top seller and sold out on Apple’s website.
"I’m excited to be back with my Beats family and to bring new chic colors to these iconic products," Kardashian said. "Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, and the Beats Pill makes it that much more beautiful. Beats Studio has always been a fashion statement, so I can’t wait to see how everyone styles them.
" The Beats Studio Pro boasts advanced audio technology, including Active Noise Cancellation, Personalised Spatial Audio, leather cushions, and up to 40 hours of battery life. For Android users, the Beats companion app offers seamless compatibility. The Beats Pill, redesigned this past June, offers a full-day battery life, USB-C charging, and Amplify Mode, which sy.