Kim Chiu | Photo courtesy of Eggshell Worldwide Communications, Inc. Kim Chiu is the latest high-profile celebrity to be chosen as the liquor brand’s iconic muse. The award-winning actress, TV host, and fashion icon was unveiled as the Calendar Girl for 2025 in a grand event production themed, “Aura” held at the Lucio K.
Tan, Jr. Center in Pasay City. The “Chinita Princess” joins the ranks of Julia Barretto, Kylie Verzosa, Bea Alonzo, and Heart Evangelista, who once were the faces of the local distiller.
“As we approach the close of another year, this annual tradition has become a highlight for many Filipinos. The announcement of the Tanduay Calendar Girl sparks excitement and anticipation, igniting curiosity and friendly speculation. Tonight, we celebrate not just an iconic campaign, but a legacy of empowerment, artistry, and values that define who we are at Tanduay,” said Lucio C.
Tan III, president of the Lucio Tan Group and Tanduay Distillers, Inc. “For decades, the Tanduay Calendar Girl has symbolized strength, beauty, and confidence, inspiring people across generations. She represents more than a role—it’s a statement of resilience and empowerment, qualities that resonate deeply with our market and our brand,” Tan added.
Eggshell Worldwide Communications, Inc. served as the PR and event managers behind the concept and staging of “Aura.” Chiu’s unveiling as the calendar girl was accompanied by a spirited dance number to LISA’s “New Woman (.
