Monday, September 30, 2024 Experts at the 12th edition of the Kerala Travel Mart (KTM) highlighted emerging trends in the global tourism market, emphasizing that consumers are increasingly prioritizing environmentally sustainable practices and immersive travel experiences. These trends reflect a shift in traveler preferences towards more responsible tourism, where visitors seek to engage deeply with local cultures while minimizing their environmental impact. Another key observation was the growing focus on self-care, with travelers willing to invest significantly in wellness-focused experiences that prioritize mental, emotional, and physical well-being during their journeys.
During a seminar on “Evolution in Tourism Trends” at KTM 2024, held at Willingdon Island, experts underscored the importance of efficiency and personalization in shaping the future of travel. They pointed out that modern tourists expect seamless travel experiences, with an emphasis on convenience and tailored services. Personalization has become a crucial factor, as travelers increasingly seek unique and customized itineraries that cater to their individual needs and preferences.
The discussions highlighted how the tourism industry must adapt to these evolving demands by offering innovative and flexible solutions that enhance the overall travel experience. Dipak Deva, Managing Director of SITA, highlighted the growing impact of sustainable travel on tourist decisions, noting that the demand for eco-fr.
