KEELY HODGKINSON's SPOTY triumph is the crowning glory of a magnificent year. And according to financial experts, she is due to receive a cash windfall – possibly pushing her annual earnings towards the £1MILLION mark. 5 Keely Hodgkinson scooped the prestigious BBC Sports Personality of the Year award Credit: PA 5 The gong capped off an incredible 2024 for the middle-distance runner Credit: PA 5 And it could soon lead to her raking in the cash courtesy of endorsement deals Credit: REUTERS She went into the Paris Olympics with an enormous weight of expectations on her shoulders as favourite for 800m gold.
But Hodgkinson , still only 22, coped admirably with the pressure to deliver emphatically over 116 seconds and two laps of the Stade de France track. And now she can utilise her new-found fame with the BBC 's SPOTY award to ensure her financial security for years to come. Dr Dan Plumley, sports finance expert at Sheffield Hallam University, told casino.
co.uk: “Scooping the SPOTY award will only increase her fame and status. READ MORE ON KEELY HODGKINSON KIN & QUEEN BBC SPOTY 2024 winner crowned in glitzy red carpet bash “She’s already becoming one of the most recognisable faces for UK Athletics.
“Her success can lead to off-track partnerships and endorsements with good relationships with brands and marketing agencies. “Off-field earnings are a key driver of financial success for individual athletes. “And it is not unusual to see athletes pursue sponsorship and .
