1. Lumify Eye Drops , a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes and dry eye relief, with visible differences within a minute of use.
Check out a TikTok of the eye drops in action. Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it .
No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard Get it from Amazon for $11.
97. 2. Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated.
Check out a TikTok of the plumping lip filler in action. Promising review : "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful.
A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away.
" — Bt2turntup Get it from Amazon for $4.99+ (available in two tints). 3.
Catrice "Instant Awake" Under Eye Brightener , which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger.
I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in two shades). 4. An oh-so-summery, cult-favorite Tree Hut Coco Colada Body Scrub , which is basically a vacation in a jar — this exfoliating, hydrating scrub will not only leave your skin super smooth, but have you smelling like human sunshine.
Check out a TikTok of the Coco Colada body scrub . Promising review: "Heavenly. The scent is amazing and makes your legs feel so good after shaving.
If you close your eyes while using, you think you are on tropical island!!!" — SBlanks Get it from Amazon for $7.94+ (available in two sizes and 24 scents). 5.
E.l.f's brand new Lash XTNDR Tubing Mascara , a GODSEND for anyone with thin or fragile lashes.
This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Check out a TikTok of the E.
l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing . I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.
f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges.
My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades). 6. MagicMinerals AirBrush Foundation , which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you.
Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED.
I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof . This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months.
I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review : "Bought this because I saw it on TikTok, and it did not disappoint.
I love the lightweight feel of it and how easy it is to build." — Smickens Get it from Amazon for $19.99+ (available in 12 shades).
7. A lightweight, hypoallergenic heat-absorbing cooling blanket with two sides — one made with 100% Egyptian cotton, and the other made with a cooling fabric designed to instantly cool your body by 4–9 degrees. They turned Elsa into a blanket, y'all.
❄️ Check out a TikTok of the cooling blanket in action. Promising review: "WHAT KIND OF SORCERY IS THIS??? I have never once felt a blanket that constantly keeps you cool? I am ALWAYS hot, but I love to be under blankets. This is the PERFECT blanket to keep from overheating.
It feels like athletic-type material. This is a must-buy!!!" — Kenzie Get it from Amazon for $29.99+ (available in five sizes and 11 colors).
8. A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity to minimize fine lines and give you a ~refreshed~ vibe when you wake up in the morning. Promising review: "The patches work great, I could see difference just after few uses.
They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" — M.
Brinson Get a set of 12 from Amazon for $17.99 . 9.
A bag of viral mango peeling candy you may have seen some variation of if you're an avid member of CandyTok. These gummies peel like real fruit, so you can eat it "as is" or have an ~immersive~ candy experience unwrapping it first. Promising review: "THE HYPE IS REAL.
Yes, these are from TikTok. So so so good. I’m somewhat of a fruit snack connoisseur, and I can tell you these are my favorites.
They taste like real mangoes and don’t have that super artificial fruit taste lingering in the back. Peeling them is also pretty fun, but they’re just as good eating them whole." — D.
Ferguson Get a pack of three from Amazon for $9.98+ (also available in other fruit varieties and sizes). 10.
A pair of "floating" air conduction headphones designed to settle just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! Purity is a small business that specializes in tech products and accessories. Check out a TikTok of the open-air headphones in action.
Promising review: "I've tried soooo many different types of earbuds over the years with no success. But these Purity open-air headphones are the first pair I've ever tried that actually fit well, don't hurt, and sound great! So, after many years of trying, I've FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, and have great battery life. People can hear me clearly when I talk on the phone with them.
I definitely recommend these, especially if regular in-ear buds don't work for you either." — CPic Get it from Amazon for $16.49+ (available in 19 styles).
11. Eos' Shea Butter Vanilla Cashmere body lotion , which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. Promising review: "Heaven sent for your skin; heavenly scent to enjoy.
This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb.
The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.
" — Dragonheart Jo "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings Get it from Amazon for $3.99+ (available in two sizes, seven scents, and in multipacks). 12.
Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300mg of caffeine per cup 👀. Check out a TikTok of the Deathwish Instant Coffee in action.
(Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE , some of you are WILD.) Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. Promising review : "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake.
I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED .
.. best believe I went ahead and ordered three more boxes.
This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." — nancy Get a pack of eight from Amazon for $10.99 .
13. A set of coin-sized Portawipes , which are compressed towelettes you can expand in an instant to use as a face towel, toilet paper, or sturdy napkin while you're on the go. This is a travel must-have that parents, especially, SWEAR by.
Check out a TikTok of the Portawipes in action. Portawipes is a small business that specializes in personal care products for travel. Promising review : "I kept some of these in my fanny pack and backpack while traveling.
I used them when bathrooms didn't have any toilet paper and also for cleaning spills or washing my hands when out and about. Really nice peace of mind to have them around. Easy to use with just a few drops of water to make them expand, or add more for cleaning.
" — Camille Get a 100-pack (!!) from Amazon for $14.47 . 14.
Dae Cactus Fruit 3-In-1 Styling Cream , an investmentworthy holy grail product for smoothing slick-back styles, defining curls, or prepping your hair pre-blowout for extra shine ✨. A lot of reviewers note that they love this for slick back styles because it's so non-greasy that they don't have to wash it out of their hair to re-volumize it — a touch of dry shampoo, and they're raring to go! Check out a TikTok of the Dae styling cream in action. Dae is a small business that specializes in haircare and styling products.
Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time.
It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft.
" — Pedro ramos Get it from Amazon for $30 . 15. SkinSmart Facial Cleanser Spray reviewers compare to the pricier Tower 28 SOS Spray, designed to target bacteria that causes acne and blemishes *without* drying your skin.
Busy teens, travelers, athletes, and professionals who wear a face mask or gear swear by this quick and effective "spray and go" fix — no scrubbing required! Check out a TikTok of the SkinSmart Facial Spray in action. Promising review: "I have ordered this twice now . If my skin is breaking out I just spray this on after washing my face and let it air dry .
It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation.
After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues.
" — SaraSmile11 Get it from Amazon for $17.46 . 16.
Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum , which finally answers the question of, "What if a high-quality priming moisturizer could also punch the UV right out of the sun??" This lightweight, nongreasy, no-white-cast formula is here to solve all your warm weather beauty woes once and for all by playing nice under your makeup *and* protecting you from the sun's rays. Check out a TikTok of the serum in action. Promising review: "I have been searching for a sunscreen like this for a long time.
I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point .
" — JHoch Get it from Amazon for $12.85 . 17.
A set of drizzle-preventing ice pop holders that you can convert to fit ice cream cones, preventing the spillage (and stainage!) of beloved summer treats everywhere. ALL HAIL THE LAUNDRY GODS, we have a solution at last!! Check out a TikTok of the ice pop holders in action. Promising review: "Every parent needs this! I don't know why I waited so long.
Makes frozen treats so much more manageable! Easy to use, easy to clean, no mess, and my daughter loved it! Worth the money, and a plus is you can easily store them in your diaper bag. Would purchase again for sure!" — Ashley Walker-Aiken Get it from Amazon for $14.99 .
18. Bachan's Japanese Barbecue Sauce , which is basically what happens when teriyaki sauce and barbecue sauce have an absurdly delicious baby. Reviewers are obsessed with putting this umami + savory + sweet sauce on just about everything they can.
Check out a TikTok of Bachan's Japanese barbecue sauce in action. Bachan's is a small business that specializes in Japanese barbecue sauces. Promising review: "Worth the hype .
This is absolutely delicious and full of umami. It's so tasty on stir fry with rice and makes it taste more like hibachi . I warmed up leftover restaurant brisket in a skillet and tossed a little of this on it at the end and let it caramelize, and it was outrageously good.
The flavor is hard to describe . It's savory and salty like the sauce that comes with Chinese dumplings, but not quite that . And there are notes of barbecue sauce, but not heavy or overly sweet.
" — John Flora Here's what BuzzFeed Contributor Jonathan Mazzei has to say about it: "I love this sauce! It's the perfect mix of savory, sweet, and spicy, and I've found that it works beautifully whether you're cooking with it or just using it as a last minute topping or dipping sauce." Get a set of two (Original + Miso) from Amazon for $23.98 (available in many flavor combos).
19. A splurge-worthy Ninja Creami that lives up to all the hype and THEN some — this has seven presets so you can indulge in the creamiest gelato, most refreshing smoothies, and most decadent ice creams you've ever had, right from the comfort of your own home. It even comes with compatible storage pints and lids, in case you don't finish it all on the spot! Check out a TikTok of the Ninja Creami in action.
Reviewers with dietary restrictions and preferences love being able to customize their own treats, and many point out that this will likely *save* you money, with the cost of specialty ice creams these days! Promising review : "This is my favorite gift. I use it at least five times a week. The size of the containers is perfect for when you want a sweet treat, and I love that you can control the consistency and softness of the way they come out .
Fairly easy to clean as well." — Luke Johnson Get it from Amazon for $1977+ (available in three styles). 20.
A clever silicone " Broombi ," designed to flex harder than most of us have in a calendar year — it's an all-surface broom, squeegee, *and* pet hair remover, making it your one-stop shop for all your "fix this grimy floor IMMEDIATELY" needs. Broombi is a small business that specializes in household cleaning and pet hair-removing products. Promising review: "Best broom ever.
I saw this on TikTok and was a little skeptical, but this is great if you have cats and dogs. Picks up hair so easily. I also use this to clean my windows.
There’s so much you can use this for." — Carol Haimerl Get it from Amazon for $34.95 (available in two colors).
21. A cult-fave supportive seamless compressive bodysuit reviewers swear is a cheap alternative to Skims and makes for such a perfect summer staple that people are already stocking UP on Amazon. Not only does this come in a bunch of neutral and fun colors, but it tucks easily into pants and skirts alike, so you can move and groove without worrying about your top moving somewhere it shouldn't.
Shaperx is a small business that specializes in supportive, compressive bodysuits in a variety of styles. Promising review: "I bought this on a whim, seeing it on TikTok, desperately looking for solutions, and was SHOCKED at how snatched it made me. My top fits perfectly now! I am sooo grateful I can wear this top to my event without it gaping between the buttons.
Not only that, but so many clothes in my closet fit me again! I had a ton of silk blouses that were busting out between the buttons around the bust, and now they all look so smooth and fit perfectly." — lydia velichkovski Get it from Amazon for $37.99+ (available in women's sizes XXS–5XL and 11 colors).
22. A "Magic Tap" automatic drink dispenser as the ultimate parent hack — this battery-operated, spillproof system easily slides into jugs of water, milk, and juice in your fridge to make it easy for kids to serve themselves. Essentially it means a whole lot more independence for the kiddos, and a WHOLE lot more convenience for you.
Check out a TikTok of the drink dispenser in action. Promising review: "Super happy with this purchase. Our two little ones (5- and 3-year-olds) can now easily fill their own drinks.
We also purchased a dual cereal dispenser from Amazon, so now the kids can get their own breakfast cereal with milk!" — April M. Ramos Get it from Amazon for $18.49+ (available in three colors and in multipacks).
23. A universal gripping snack tray you can easily secure to strollers, grocery carts, and restaurant chairs for a much easier, mess-free way of keeping toddlers occupied on walks and shopping trips. Plus who *doesn't* deserve to stroll around Target with their favorite bevvy?? Swanoo is a small business that specializes in stroller accessories.
Check out a TikTok of the snack tray in action. Promising review : "This product has been very useful keeping my toddler happy in her stroller for walks! It is a good size for her water cup and snack and stays in place/upright much better than I was expecting. Easy to install/uninstall from stroller.
Easy to clean." — Janie D-H Get it fro Amazon for $25.99 .
24. A Frostbuddy , aka the answer to any slow iced coffee drinker's prayers — you can simply pop your bevvy into this, and it will keep it so cold that the ice won't melt and dilute your beloved cold brew. It's designed to fit small, medium, and large sizes in most major coffee chains, including Starbucks, Dunkin’, and McDonald’s, so it's worth the investment! Frost Buddy is a small business that specializes in universal thermal-controlling drinkware.
Check out a TikTok of the Frostbuddy in action. It comes with a lid, so you can also use it as a regular thermos to keep drinks icy cold and super hot! TBH, you can even pop a hot coffee cup into this to keep it warm, so the Frostbuddy is technically also a Hotbuddy. Promising review: "I absolutely love this! I use this all the time for my coffee from Starbucks, and it is amazing! I'll get iced coffee at 9 a.
m. and still have ice in it at 7 p.m.
I have many Frost Buddy products now, and their entire line is phenomenal. This is definitely a must-have item for coffee or tea drinkers. I love that it also comes with a leakproof lid, so you can put your own drink in there, too.
Overall, awesome product!" — EHW Get it from Amazon for $39.99 (available in 24 styles). 25.
Biodance's TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this." ✨ Most reviewers recommend doing this treatment once per week.
Promising review : "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it.
My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19 . 26.
A set of toss-and-chop salad tongs , or "salad scissors," for anyone who loves their salad ingredients chopped into delightfully itty bitty bits — necessary for maximizing your flavor ratios and making sure you get a taste of every flavor in the salad in every single bite!! These work on everything from lettuce to veggies to meats. Check out a TikTok of the salad scissors in action. Promising review : "Love these! I hate big leafy salads so I bought these and they're perfect for chopping greens into bites.
I also use them to quickly chop cherry tomatoes, onions, and other veggies. VERY nice quality." — asoon Get it from Amazon for $21.
99 . 27. KISS PowerFlex Maximum Speed Nail Glue so reliable (and CHEAP) that you'll never sacrifice your time and money for other versions again.
This has a strong hold that lasts most reviewers over a week, but is still easy enough to remove that you can safely reuse long-term press-ons. Check out a TikTok of the nail glue in action. Promising review : "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand.
Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty eas y. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off.
If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." — Big Ming Get it from Amazon for $1.97 .
28. A "Fancy Panz" to take your potluck game to the next level. You can pop your foil pan full of food right into it, and not only will it ~elevate~ the whole look, but it will keep your food hot or cold for much longer.
Love anything that maximizes cuteness AND deliciousness. Promising review: "TikTok made me do it. I saw a video on social media showcasing these pan holders and liked the idea of having something easy to transport, keep food warmer longer, and look nice sitting on the table.
I took it to a potluck and got questions and compliments about it." — SuperSqueaker Get it from Amazon for $34.99 (available in seven colors).
29. Tower 28's ShineOn MilkyLip Jelly , an ultramoisturizing lip gloss so beloved that they just keep on adding tints to the mix. This might be a little more $$ than other glosses, but reviewers are in love with the high shine and satisfying texture, and especially love that it never sticks.
Check out a TikTok of the Tower 28 MilkyLip Jelly in action. Promising review: "These are now some of my favorite lip glosses that are on the market. I love that Tower 28 released a variety of finishes — they have their 'milky' finish, which is more opaque, and then they have their semi-sheer finish, which is more vibrant .
These glosses are NOT sticky, are very hydrating, and just immediately feel so good on your lips. Not overtly fragranced or flavored (which is my preference). Highly recommend — I have now picked up three shades because they are so gorgeous and comfortable .
" — aznatalie Get it from Amazon for $16 (available in 11 tints). 30. A rectangular lazy Susan to turn you into a legitimate fridge wizard by holding *way* more than the traditional round version.
This features 360-degree rotation, so when you install it in the fridge, you can easily access condiments and foods at the "back" by spinning them closer to yourself. No more accidentally dumping pickle jars on your unsuspecting feet!! Promising review : "TikTok made me buy it, but I'm not mad about it. This is a good sized lazy Susan that makes it easy to see everything in it.
My husband saw it and said, 'Nope, I prefer the round one,' then I pulled it out, and his reply was, 'Okay, I do like this." If it gets a pass from my husband, then I know it's a good choice." — Judith Melvin Get it from Amazon for $19.
99 . 31. A mini skull cake pan reviewers are so obsessed with that they are unrepentantly using for spooky treats all year long.
TikTokers and Amazon reviewers love it for making everything from skull cakes to skull pizza bombs, stuffed chicken sandwiches, cornbread, and rice balls. Check out a TikTok of the skull pan in action. Promising review : "This is a great pan.
It's made out of cast aluminum and is surprisingly heavy but very easy to use. Our muffins turned out great and popped right out, and the pan is very easy to clean. It's oven-safe up to 400 degrees.
You do have to be careful not to scratch the nonstick surface." — LaffingKat Get it from Amazon for $30 . Reviews have been edited for length and/or clarity.
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