U.S. Ambassador to the U.
K. hosts Real Leather. Stay Different.
final at Embassy celebrating the future of sustainable leather design LONDON , Sept. 25, 2024 /PRNewswire/ -- Josslyn Shi, from California College of Art, was named overall winner of the Real Leather. Stay Different.
(RLSD) International Student Design Competition final held at the U.S. Embassy in London ( 23 September 2024 ).
Josslyn, 21, was selected from four category winners who presented their designs to a judging panel including Christopher Koerber ( HUGO BOSS ), Anna Melegh ( Christian Louboutin ), Adrien Yakimov Roberts , Mike Adler and Matteo Mastrotto (CEO, Rino Mastrotto ). Ambassador Jane D. Hartley said: " It was a pleasure to host this event showcasing what an ancient material like leather can do in the hands of talented and creative designers.
As a firm believer in slow and sustainable fashion, I believe it's essential we use – and reuse – materials like real leather that help reduce our waste and support vital industries. My thanks to all who made it possible, and congratulations again to our winners." Kerry Brozyna , President, Leather & Hide Council of America , commented: "Real Leather.
Stay Different. celebrates the next generation of design talent. It underscores the importance of using natural materials, such as leather, which is not only a by-product but also a sustainable, durable and versatile.
These young designers show the way forward by focusing on sustainable solutions that stand .
