EXCLUSIVE Joey Essex earning FIVE TIMES more than Love Island girlfriend Jessy on Instagram - so what are the other islanders set to pocket for each branded post? Have YOU got a story? Email [email protected] By Chloe Louise For Mailonline Published: 14:41 BST, 11 August 2024 | Updated: 14:41 BST, 11 August 2024 e-mail View comments It's not always a fairytale ending for all Love Island contestants - but at least most of the Islanders get to walk away with a few more Instagram followers and brand deals. And In new reported figures, collated by Casino.
org and updated through Inzpire.me, it's been revealed that some contestants could cash in up to £10,500 per Instagram post Joey Essex is at the top of this season's earners - having already amassed a followign before walking into the villa. So much so, he will be earning five times more than his villa girlfriend, Jessy, for each Instagram ad post.
MailOnline has broken down the figures and revealed the other Islander's potential social media success as those top-spot earners may come as a shock. Joey Essex reportedly will earn five time more than his Love Island girlfriend Jessy after coming out of the villa - but what are the other islanders set to pocket for each branded post? MailOnline has broken down the figures and revealed the other Islander's potential social media success as those top-spot earners may come as a shock, (pictured Mimii Ngulube) Joey Essex: £10,500 It is no surprise that Joey Essex has secured himself as the show's 2024 highest earner in terms of social media posts. Read More Love Island final 2024 RECAP: Series winners revealed With over 2 million followers, the former TOWIE star, 33, is believed to earn up to around £10,500 per Instagram post.
Before entering the show on week two as a bombshell, he was believed to have had around 1,700,000 followers. These figures show that he had a 17per cent influx in social media followers, which will ultimately allow the TV personality to ask companies to cough up more money for a paid Ad. Reflecting on the figure increases, UK Content Editor at Casino.
org, Daisy Harrison exclusively told MailOnline: 'How much an influencer can charge a brand per social media post can vary based on a number of factors. 'The most obvious is the reach the influencer has, including how many followers they have on a platform as well as how high their engagement rate is. 'Pricing can then change based on the value of an influencer's audience to specific brands, the closer a brand's target market aligns with the influencer's audience the more they can charge.
' It is no surprise that Joey Essex, 33, has secured himself as the show's 2024 highest earner in terms of social media posts as he can reportedly earn up to £10,500 per post Uma Jammeh: £5,000 After finishing the competition on day 37, Uma Jammeh caused quite a stir among ITV viewers as she opted to leave the villa hand in hand with her boyfriend, Wil Anderson. And while she may not have come close to the final, Uma, 23, secured herself as the second highest potential earner per social media post. For just one paid advertisement shared with her 782,000 followers, Uma can reportedly cash in up to £5,000.
Before entering the villa, Uma, who was a VIP host, had just around 2,600 followers on Instagram, But after capturing the hearts of thousands across the country, Uma's following sky rocketed by a staggering 30,000per cent. Uma decided to exit the villa after Reuben Collins chose her during a recoupling, which meant Wil was to be dumped from the villa. But confident that Wil was the man for her, she opted to leave the show with him.
While Uma Jammeh, 23, may not have come close to the final, she secured herself as the second highest potential earner per social media post as she could charge £5,000 per post Mimii Ngulube: £4,400 As the show's 2024 winner, alongside her partner Josh Oyinsan, Mimii Ngulube has become one the top spot earners for social media posts. After becoming the first black couple to win the show, Mimii and Josh have captured the hearts of the nation. Since entering the show, Mimii has gained an impressive 649,000 more followers.
Having started on just 3,300, she has seen a whopping 19,657per cent increase, which will reportedly allow her to charge up to £4,400 per Instagram post. The former mental health nurse, 24, won last month and has gained nationwide adoration for her composed and sweet personality. As the show's 2024 winner, alongside her partner Josh Oyinsan, Mimii Ngulube has become one the top spot earners for social media posts as she can reportedly charge up to £4,400 Grace Jackson: £3,700 After having a large social media presence before entering the villa, Grace Jackson's followers didn't has quite the staggering increase as Uma's and Mimii's.
But that isn't to say she isn't still making a pretty penny from her new influx in Instagram followers. Ahead of her time on the show, Grace, 25, already had an impressive 80,000 followers on the app. But after leaving the competition on day 52, in 6th place, alongside Reuben Collins, she managed to secure an extra 449,000 followers.
This meant the show bagged her a 561per cent increase and skyrocketed her online profitability as she can now reportedly charge £3,700 per Instagram post. After leaving the competition on day 52, in 6th place, alongside Reuben Collins, Grace Jackson, 25, can now ask brands to cough up £3,700 per Instagram posy Matilda Draper: £3,300 After placing third in the competition alongside Sean Stone, Matilda Draper clearly became a fan favourite. Starting the show with 10,700 Instagram followers, Matilda, 24, soared as she finished the saucy show with 450,000.
Her new-found popularity has meant that she can now reportedly charge as much as £3,300 per Instagram post. If she also opted for a Story alongside her post, it is believed she could charge as much as £4,200. After placing third in the competition alongside Sean Stone, Matilda Draper, 24, clearly became a fan favourite and can now reportedly charge £3,300 per Instagram post Samantha Kenny: £3,000 The show's favourite scouser, Samantha Kenny, can reportedly bag up to £3,000 per Instagram post.
After entering the Mallorca villa with just 4,800 followers, she saw an increase of 8,045per cent. With over 391,000 Instagram followers, Samantha, 27, has received ample support over recent weeks after she and Joey had a tiff in the villa as she believed he strung her along. The show's favourite scouser, Samantha Kenny, 27, can reportedly bag up to £3,000 per Instagram post Jessy Potts: £2,900 Jessy Potts became wildly popular among viewers after finding a new love connection with TOWIE star Joey.
Before setting her eyes on the TV personality, Jessy, 25, entered the sun-soaked villa with 13,400 Instagram followers. And after spending weeks putting out fires for her couple, Jessy left the show with a staggering 375,000 followers. Her soar in popularity now means she can reportedly charge around £2,900 for a single post.
If she combines a Story with her post, then she could bag a whopping £3,600. Jessy Potts, 25, became wildly popular among viewers after finding a new love connection with TOWIE star Joey meaning she can now reportedly charge around £2,900 for a single post Ciaran Davies: £2,800 Welsh sweetheart and show runner-up Ciaran Davies has also captured the nation's hearts, entering the villa with a mere 4,290 Instagram followers. Now, after bagging himself a stunning Welsh girlfriend and 192,000 more followers, he can start charging the big bucks for brand advertisements.
According to Inzpire.me, which has been used to calculate all of the Islanders' charging rates, Ciaran, 21, could ask companies to cough up £2,800 for just one post. While Ciaran has engaged in a few thank you Stories for Google Pixel UK, he has yet to post a permanent advertising post.
Accounts manager Ciaran and his girlfriend Nicole Samuel, 24, came second in the competition after they lost out as winners to Mimii and Josh. Welsh sweetheart and show runner-up Ciaran Davies, 21, has also captured the nation's hearts and now charge around £2,800 per Instagram post Emma Milton: 2,600 Aside from Joey, Emma Milton was the only other islander who entered the villa already boasting hundreds of thousands of Instagram followers. Living a life of travel and luxury, the fashion content creator, 30, started her Casa Amour journey with a whopping 296,000 followers.
And after just a few days in the sun with the boys, Emma was dumped in the big recoupling with 33,000 more - an increase of just 11per cent. Emma can now reportedly charge £2,600 per post and if she throws in a Story, she can earn around £3,300. Emma Milton, 30, was the only other islander who entered the villa already boasting hundreds of thousands of Instagram followers and can now charge around £2,600 per post Nicole Samuel: £2,500 She will forever go down in history as the Welsh woman who screamed: 'whose Emmaaaa?!' But now Nicole Samuel has become one of the top ten 2024 Love Island condenders who can make a quick buck through their social media.
Starting the show with 11,700 Instagram followers, Nicole now has a whopping 305,000 followers. This 2,506 per cent increase has meant the Welshwoman can now reportedly charge around £2,500. If she were to pop in a Story, then she it is believed she can ask brands to pay £3,100.
The data collated for this story was correct on the day of writing. Show winner Nicole Samuel has become one of the top ten 2024 Love Island condenders who can make a quick buck through their social media and can charge £2,500 per post Daisy said: 'Influencer marketing has been under a negative spotlight over the past few years with the ASA cracking down on a number of things, including undisclosed ads and influencer-owned brands. Read More Love Island's Mimii and Josh 'overwhelmed' as they become first black couple to win 'Many still consider advertising from celebrities or social media stars with large, and often impressionable young followings, unethical.
Influencers have been pulled up on the types of products and services they advertise with controversy surrounding the promotion of diet products and financial services under scrutiny. 'This year’s Love Island contestants who want to climb the ladder in terms of social media earnings should focus on building and maintaining their audience. 'Regular posting, defining a niche, creating engaging content their followers want to see, and engaging with their followers will help them build a strong audience that will interest brands.
'Using social media to earn money is becoming more and more common with not only large influencers and celebrities using the platforms as an income source but also micro-influencers and small businesses. 'Despite a very competitive market, social media still offers a powerful route for monetization.' TOWIE Instagram Joey Essex Love Island Share or comment on this article: Joey Essex earning FIVE TIMES more than Love Island girlfriend Jessy on Instagram - so what are the other islanders set to pocket for each branded post? e-mail Add comment.
