The illustrious JJ Valaya showcased his latest couture collection, ' MURAQQA ,' at the Hyundai India Couture Week 2024 , held at the Taj Palace in Chanakyapuri, New Delhi. In association with Reliance Brands and an initiative by the Fashion Design Council of India (FDCI), this grand event took place on July 27, 2024, at the Durbar Hall, bringing together fashion connoisseurs from around the world. JJ Valaya, a trailblazer in India’s luxury fashion and lifestyle design and a founding member of the FDCI, has consistently enchanted audiences with the timeless allure of the House of Valaya since its inception in 1992.
This season, in collaboration with American Express, Valaya presents 'MURAQQA,' a 60-piece collection (40 women’s and 20 men’s) that seamlessly blends rich textiles, fine crafts, and exquisite detailing across three distinctive themes: Istanbul, Isfahan, and Delhi. The Istanbul theme draws inspiration from Ottoman intricacies and Art Deco lines, infusing a sense of historical grandeur with modern elegance. Isfahan reinterprets the splendor of Persian carpets and miniature paintings, offering a contemporary twist to these traditional art forms.
The Delhi theme celebrates the opulence of Mughal inlays, intricately interwoven with motifs of flora and fauna, capturing the essence of India’s rich cultural heritage. Valaya's 'MURAQQA' collection features an array of luxurious fabrics, including custom-woven silks and lush velvets, designed to create a variety of stunning silhouettes. These include lehengas, saris, evening jackets, sherwanis, Nehru jackets, and bundgala jackets.
Each piece is meticulously crafted, adorned with unique embroidery techniques and prints that reflect the brand’s Royal Nomad DNA and Art Deco influences. Accessories such as stoles and shawls complement the ensembles, adding an extra layer of sophistication. Embellishments include aged metal, silk threads, beads, and crystals, rendered in seasonal colors to enhance the grandeur of Indian couture.
The collection's intricate details and luxurious materials highlight Valaya's unwavering commitment to craftsmanship and design excellence. The showcase of 'MURAQQA' at Hyundai India Couture Week 2024 not only reaffirmed JJ Valaya's position as a maestro of Indian couture but also celebrated the rich tapestry of cultural influences that define his work. This collection, with its blend of classic modernity and timeless elegance, continues to captivate and inspire, cementing Valaya’s legacy as a visionary in the world of fashion.
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