If you’ve noticed a wave of young women rocking twin tails, frilly pink or black skirts paired with garter stockings, platform boots and a studded MCM mini backpack, you’ve likely just encountered jirai kei , which literally translates to “landmine type.” This bold, emotionally charged fashion trend is shaking up Japan’s style scene by blending kawaii (cuteness) with a melancholic edge. Equal parts sweet and explosive, jirai kei reflects the complexities of modern youth culture, embracing vulnerability, rebellion and dramatic self-expression.
The Meaning Behind “Jirai” Before it took over Tokyo’s streets and Instagram feeds, the term “jirai” carried a much darker connotation. It was originally used as an insult, referring to women perceived as emotionally volatile to the point of dramatic or violent outbursts, particularly in relationships. The “landmine” metaphor implied a hidden danger: these women were sweet and approachable on the surface but could “explode” without warning.
Jirai kei owes part of its rise to Japanese YouTuber Surero, whose makeup challenge during the pandemic catapulted the style into the spotlight. The exaggerated rosy blush, pale foundation and a prominent line drawn under the eyes to emphasize the eye’s puffiness captured the character’s fragile, emotional state. What began as a critical stereotype evolved into a fashion subculture as young women embraced and redefined jirai kei.
Landmine Type: Connotations and Controve.
