Tuesday, August 13, 2024 Jeju Air, South Korea’s leading low-cost carrier, has entered into a new technology partnership with Amadeus to implement the Amadeus Segment Revenue Management Flex (Amadeus SRM Flex). This agreement marks a significant step as Jeju Air continues to modernize its operations in response to the aviation industry’s post-pandemic recovery. With the aviation sector increasingly leveraging technology to optimize retailing and boost capacity, Jeju Air is focusing on enhancing its cost competitiveness.
Having achieved record earnings last year, the airline is now strategically investing in advanced solutions. Amadeus is proud to support Jeju Air in this transformative journey. Jaepil Jung, Chief Commercial Officer, Jeju Air said: “Amadeus SRM Flex will help us understand exactly how the Jeju Air routes are performing, allowing our team to easily find revenue opportunities from the information at their fingertips.
As we grow our tour operator business, we are working with Amadeus to develop the solution to accurately manage and forecast bookings, creating a solution to perform total revenue optimization.” In 2022, Amadeus expanded its revenue management capabilities by acquiring Kambr, a US-based startup renowned for its expertise in revenue management solutions and advisory services for airlines. This strategic acquisition has enabled Amadeus to integrate Kambr’s innovative technology into its suite of tools, with SRM Flex now becoming a key compon.
