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Saturday, January 4, 2025 In a noteworthy development in the global tourism industry, Japan has issued a timely appeal to Australian travelers to venture beyond the traditional tourist hotspots. With the country experiencing a surge in Australian visitors, the Japanese tourism sector is facing challenges related to overcrowding in popular destinations. Authorities are now urging travelers to discover the less-visited corners of Japan and explore unique experiences away from the typical paths.

Record-Breaking Visitor Numbers from Australia The Japan National Tourism Organization (JNTO) has revealed that between January and September of 2024, the number of Australian visitors to Japan reached a staggering 637,300. This represents a 42% increase from the previous record set in 2019, making Australia one of the top contributors to Japan’s tourism boom. The strong Australian dollar against the Japanese yen has played a significant role in this growth, making Japan an attractive destination for Australian tourists.



Tourism data also shows that Australians are not only visiting in large numbers but also staying longer than travelers from other countries. This trend has cemented Australia’s position as a crucial market for Japan’s tourism industry. Pressure on Popular Destinations While the increase in visitors is undoubtedly a boost for Japan’s economy, it has also led to significant pressure on some of the country’s most popular tourist destinations, including Kyoto.

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