The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 4, 2024 to January 4, 2025. Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,259,673. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “Punghyanggo,” and “ Running Man ,” while his highest-ranking related terms included “talk,” “humble,” and “not airing.
” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 84.05 percent positive reactions. Jun Hyun Moo rose to second place with a brand reputation index of 2,420,584, while Shin Dong Yup came in at a close third with a score of 2,397,769.
Kim Jong Kook took fourth place with a brand reputation index of 1,955,373, and Tak Jae Hoon rounded out the top five for January with a score of 1,642,531/ Check out the top 30 for this month below! Check out Yoo Jae Suk’s new variety show “ Whenever Possible ” on Viki below: Watch Now Or watch him and Kim Jong Kook in “Running Man” below! Watch Now Source ( 1 ) Top Photo Credit: Xportsnews.
