It’s one of the most famous emblems of British motoring, having adorned the grilles, bonnets and steering wheels of Jaguar cars for decades. Now the teeth-baring big cat logo is being consigned to the history books as the car manufacturer seeks to pounce into a new era. The logo, known as “the growler”, is in line for a revamp as the company prepares to move towards electric cars and entice younger, wealthier and more diverse customers.
The luxury carmaker will launch three electric cars in 2026, having taken existing new cars out of sales showrooms more than a year ago as it switched its focus . The company’s leaping Jaguar emblem will remain, but in a modified form, against a strike-through background of 16 bold.
