Jaguar's reimagining is designed to push the British automaker into super luxury territory. Its entire lineup has been chucked in favor of battery-electric vehicles (BEVs). The first one will come to market in 2026.
It will be an all-electric, four-door grand touring car. The sedan will ride low to the ground and be designed to be comfortable enough to take on long journeys. Global managing director Rawdon Glover explained to gathered media members at an event in England that the company is taking Jaguar to its roots, back to the "wow" factor, when Enzo Ferrari called the Jaguar E-Type, "the most beautiful car in the world.
" He said the company will copy nothing, going in a completely different direction from current electric vehicles. The company provided spy shot-style teaser images of the camouflaged car. Jaguar will show a concept car pointing to this new direction next month during Miami Art Week.
The company, which sold just 8,348 vehicles last year, expects its customer based to shrink as its transforms into its newest iteration. They were not specific about how much retraction they expect to see as a result of the new positioning and lineup. Thus far, all-electric super luxury cars aren't doing well in the market, though that may change by the time the new Jag comes to fruition.
The Rolls-Royce Spectre is underselling its targets, according to insiders, and the Mercedes-Benz EQS and Lucid Air have struggled to capture the large customer bases their brands had hoped fo.
