Tuesday, August 20, 2024 The upcoming IT&CM Asia and CTW Asia-Pacific 2024, one of Asia’s most anticipated events in the meetings, incentives, conferences, and exhibitions (MICE) industry, is set to return with a host of new initiatives and educational sessions focused on inclusive travel. Scheduled to take place from September 24 to 26, 2024, at the prestigious Centara Grand and Bangkok Convention Centre at CentralWorld in Bangkok, Thailand, this three-day in-person event promises to deliver an enriching experience tailored to the diverse needs and interests of delegates. As the leading trade show for the MICE industry in Asia, co-located with the Corporate Travel Management Conference (CTW) Asia-Pacific, IT&CM Asia has a longstanding reputation for bringing together key stakeholders, industry experts, and professionals from around the globe.
The event’s 2024 edition continues this tradition by offering a blend of conferences, networking opportunities, and curated experiences that are designed to foster collaboration, learning, and business growth in the MICE and corporate travel sectors. The IT&CM Asia and CTW Asia-Pacific 2024 will kick off with a series of engaging pre-show activities, each meticulously designed to enhance the overall delegate experience. These activities offer participants unique opportunities to explore the cultural richness of Bangkok while setting the stage for the intensive business sessions that follow.
Hosted by the Thailand Convention & Exhibition Bureau (TCEB), the Pre-Show City Tour is a highlight for many delegates. This tour offers an immersive experience, allowing participants to explore Bangkok’s vibrant culture and iconic landmarks. From the bustling streets and markets to the serene temples and historical sites, this tour provides a snapshot of the city’s unique blend of tradition and modernity.
It is an excellent opportunity for delegates to network with peers in a relaxed setting before the official start of the event. The FAM (Familiarization) Trip, hosted by Topgolf Megacity, is another exciting pre-show activity that promises fun and relaxation. This evening event offers delegates a chance to unwind, network, and enjoy a unique golfing experience.
Topgolf Megacity’s interactive environment caters to both seasoned and amateur golfers, ensuring an enjoyable experience for all. Beyond its appeal as a golfing destination, Topgolf Megacity also serves as an ideal venue for team building, corporate meetings, product launches, and year-end parties. The FAM Trip is expected to be a popular prelude to the main event, providing delegates with valuable networking opportunities in a dynamic and entertaining setting.
The IT&CM Asia and CTW Asia-Pacific 2024 agenda is packed with sessions designed to address the varied needs of its delegates. With a focus on industry trends, technological advancements, and inclusivity, these sessions provide invaluable insights from leading experts in the field. One of the standout sessions is CruiseXchange, which will feature a keynote address by Ms.
Patricia Yuen, Director of Cruise at the Hong Kong Tourism Board. Her presentation on the “Evolution of Cruise Tourism in Hong Kong” will offer a comprehensive look at how the cruise industry in Asia is adapting to new challenges and opportunities. This will be followed by a fireside chat on “Mapping Asia’s Cruise Development,” where industry leaders will discuss strategies for integrating land and sea programs for meetings and incentives.
This session is particularly relevant for delegates interested in the growing cruise sector and its potential impact on the MICE industry. The Opening Keynote Fireside Chat will set the tone for the event with a forward-looking discussion on the future of events. The session will focus on the advancement of AI applications and the emerging trends reshaping the industry.
As AI continues to play a pivotal role in the evolution of the MICE sector, this session will provide delegates with a deep understanding of how to leverage AI to enhance event experiences and drive business success. Hosted by the International Congress and Convention Association (ICCA), the NextGen Leadership Exchange is a session dedicated to developing young leaders in the MICE and corporate travel industries. This session will offer youth perspectives on leadership, career development, and opportunities for building relationships with industry veterans.
By fostering the next generation of leaders, this session aims to ensure the continued growth and innovation of the MICE industry. Diversity, Equity, Inclusion, Belonging, and Accessibility (DEIBA) are crucial considerations in today’s global business environment. The session on Advancing DEIBA in the MICE Industry will highlight the benefits of embracing inclusive practices.
Delegates will learn how to implement DEIBA strategies in their organizations, creating more inclusive and welcoming environments for all participants. This session is essential for those looking to align their business practices with modern values and societal expectations. The Corporate Travel Exchange, hosted by SAP Concur, will focus on making travel policies more inclusive for individuals with both visible and non-visible medical needs.
This session will explore how technology can facilitate inclusivity, ensuring that corporate travel policies are equitable and accessible to all employees. As businesses increasingly prioritize the well-being of their employees, this session will offer practical solutions for creating more inclusive travel policies. Incentive travel has evolved beyond traditional models, incorporating elements of wellness and cultural immersion to enhance employee performance and well-being.
The SITE Incentive Track, hosted by the Society for Incentive Travel Excellence (SITE), will explore these trends in depth. This session will examine how incentive travel can be aligned with modern values of sustainability and work-life balance, offering delegates insights into how to create meaningful and impactful incentive travel programs. The Evening Get-Together is designed as a perfect blend of business and leisure.
This networking event offers delegates a relaxed environment to catch up with old friends, meet new colleagues, and explore potential partnerships. The evening promises to be a memorable experience, filled with engaging conversations and opportunities for collaboration. The success of IT&CM Asia and CTW Asia-Pacific 2024 is supported by a wide array of Thai and international partners, each playing a crucial role in bringing the event to life.
As the Destination Partner, TCEB plays a key role in hosting and organizing the event, ensuring that delegates have a seamless and enriching experience in Bangkok. TCEB’s involvement underscores the importance of Thailand as a leading destination for MICE events in Asia. Cathay Pacific and THAI Airways International are the official airline partners for the event, providing delegates with convenient travel options to Bangkok.
Their support ensures that delegates from across the globe can easily access the event, further enhancing its international appeal. The Centara Grand and Bangkok Convention Centre at CentralWorld serves as the official venue for IT&CM Asia and CTW Asia-Pacific 2024. This state-of-the-art facility offers world-class amenities and is strategically located in the heart of Bangkok, making it an ideal location for the event.
These supporting organizations play a vital role in promoting and facilitating the event, ensuring that it runs smoothly and successfully. Their involvement highlights the collaborative effort required to host an event of this magnitude. EventsAir, the Official Technology Partner, provides the digital infrastructure necessary for the event’s success.
Their cutting-edge technology solutions ensure that all sessions and activities run seamlessly, offering delegates a smooth and engaging experience. Asia Ability, as the Experience Partner, is responsible for curating unique and engaging experiences for delegates. Their expertise ensures that every aspect of the event is memorable and impactful.
Gevme, the AI Technology Partner, plays a crucial role in integrating AI into the event’s framework, enhancing the overall delegate experience through innovative technological solutions. Groups360, the Official Hotel Booking Partner, provides delegates with convenient and efficient hotel booking services, ensuring that their stay in Bangkok is comfortable and hassle-free. These industry partners bring their expertise and resources to the table, contributing to the event’s content and ensuring that it meets the highest standards of excellence.
Their involvement is critical to the success of IT&CM Asia and CTW Asia-Pacific 2024. IT&CM Asia and CTW Asia-Pacific 2024 promises to be an unmissable event for professionals in the MICE and corporate travel industries. With its focus on new initiatives, inclusive travel, and industry advancements, the event offers delegates a unique opportunity to learn, network, and grow.
From the engaging pre-show activities to the carefully curated conference sessions, every aspect of the event is designed to provide tangible value and actionable insights. Whether you are looking to procure, network, or learn, IT&CM Asia and CTW Asia-Pacific 2024 is the place to be. Join us from September 24 to 26, 2024, at the Bangkok Convention Centre at CentralWorld for an unforgettable experience that will shape the future of the MICE and corporate travel industries.
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